CIO Sameer Badlani, MD, and Marlena Kane, Vice President of Consumer Solutions and the System Operations Center at Minneapolis-based Fairview discuss how technology complements the patient experience.

Online reviews are a vital method of winning new business in every industry. They’re seen by almost everyone and play heavily into your success both offline and online.

Marketing automation is not a 'load and forget' piece of software but a catalyst to change; part of the pathway to becoming a more effective, data-driven marketing organization. 

In the modern commerce ecosystem, customer experience needs to be a priority. And many businesses employ customer experience management strategies to better understand their customers, streamline CX processes, and exceed customer expectations.