81% of patients revealed that they still conduct online research on providers they’ve been referred to, and 90 percent will choose another provider entirely if they don’t like what they see online.

Most businesses are well-intentioned when they say they are "customer first," but it's time to do more than just say it. If you want to truly build your business around your customers, there are some simple steps you can take to start.

Do you ever wish you could sit down with Google executives and pepper them with questions about marketing strategy and consumer insights? Google VP of Agency and Brand Solutions Tara Walpert Levy discusses everything from new consumer behaviors to growth opportunities for brands.

Online reviews and SEO have been closely tied together for a long time. That’s common knowledge at this point. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results.