Find out why Forbes believes if you run a small business today, the single most important thing you can do to attract new customers is to take control of your online review score on sites like Yelp, Google My Business, FourSquare and TripAdvisor.

Are there ways in which you’ve been so distracted trying to create WOW moments that you’ve forgotten the customer experience basics? Business 2 Community discusses three places where focusing on CX basics can fix areas of neglect.

Companies that effectively measure and manage customer experience outperform their competitors in terms of key bottom line measures including profitability, revenue growth, shareholder value and stock market performance. This is as true in pharma as it is elsewhere.

XAmplifier is a proprietary, cloud-based software designed to help businesses build their online reputation, optimize the customer experience, grow digital audiences, and drive marketing insights.