We seem to care about authenticity a lot these days. When it comes to our work, our leaders, our experiences, even our products, we increasingly value what’s real, genuine, or true. This new research shows that how people react depends on what kind of authenticity is being evoked.

As customers are the source of budgets, salaries and dividends, their predisposition toward your brand is a precursor to progress in profits and top-line proceeds.

Mary Meeker examines how technology and the internet are changing patient interactions with healthcare providers, improving access to health services, and improving the user experience of healthcare.

XAmplifier is a proprietary, cloud-based software designed to help businesses build their online reputation, optimize the customer experience, grow digital audiences, and drive marketing insights.