What’s at the root of a company’s relationship with its customers? A recent Merkle report examined this question and concluded that customers are looking for long-term, connected experiences that are as efficient as they are enjoyable.

Customer data is the behavioral, demographic and personal information about customers collected by businesses and marketing companies to understand, communicate and engage with customers. Here's how you can leverage it. 

If you have Google My Business messaging turned on, you may start getting more messages from searchers. Learn more about these call-to-action buttons and how they can impact your business. 

XAmplifier is a proprietary, cloud-based software designed to help businesses build their online reputation, optimize the customer experience, grow digital audiences, and drive marketing insights.